It was Google's first-ever Super Bowl ad and also one of their few TV spots the company has released since its creation. The ad is called “Parisian Love” and it features a sort of Valentine’s romance explained through Google chronological search queries.
Despite not showcasing anything new from the company, as search is the company´s main service, the ad is a success because it transmits with simplicity exactly what Google is about. By using a touching story, it manages to insert feelings in something that otherwise could be considered impersonal. The ad highlights how the simple interaction of the user and the product can help to change and improve our lives.
Did Google need to advertise a product that already has an almost universal awareness and recognition? Not really, but in a time where competitors such as Microsoft and Apple are fighting against Google in other products and services, it is good to remind the public that the company still has a service that it is the undisputable leader in its category. Using such a powerful platform as the Super bowl and a moving story increases the chances of a warm reception and building brand equity.
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